#ad targeting

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Digiday
3 days ago
Marketing tech

How Hearst Magazines is maintaining signal strength amid the shift from deterministic to probabilistic modeling

Hearst Magazines continues its push for first-party data strategies despite Google's decision to retain third-party cookies. [ more ]
AdExchanger
4 days ago
Marketing

How Clean Room Tech Helps Advertisers, Publishers And Agencies Cut Media Waste | AdExchanger

The move towards better data privacy is reshaping digital advertising campaigns and collaborations among publishers, advertisers, and tech vendors. [ more ]
TechCrunch
1 week ago
EU data protection

UK's privacy watchdog takes credit for rise of 'consent or pay' | TechCrunch

The ICO's efforts to regulate data consent are leading to controversial pay-or-consent tactics by some websites. [ more ]
Social Media Today
2 weeks ago
Data science

Google Implements Data Encryption in Ad Targeting

Confidential matching enables secure ad targeting while protecting personal data using Trusted Execution Environments. [ more ]
Social Media Today
2 weeks ago
Data science

Google Implements Data Encryption in Ad Targeting

Confidential matching enhances ad targeting privacy by using TEEs to encrypt data and prevent unauthorized access. [ more ]
MarTech
2 weeks ago
Marketing

| MarTech

Meta's new data restrictions in Business Tools prioritize privacy, potentially complicating ad targeting and measurement for businesses. [ more ]
Digiday
3 days ago
Marketing tech

How Hearst Magazines is maintaining signal strength amid the shift from deterministic to probabilistic modeling

Hearst Magazines continues its push for first-party data strategies despite Google's decision to retain third-party cookies. [ more ]
AdExchanger
4 days ago
Marketing

How Clean Room Tech Helps Advertisers, Publishers And Agencies Cut Media Waste | AdExchanger

The move towards better data privacy is reshaping digital advertising campaigns and collaborations among publishers, advertisers, and tech vendors. [ more ]
TechCrunch
1 week ago
EU data protection

UK's privacy watchdog takes credit for rise of 'consent or pay' | TechCrunch

The ICO's efforts to regulate data consent are leading to controversial pay-or-consent tactics by some websites. [ more ]
Social Media Today
2 weeks ago
Data science

Google Implements Data Encryption in Ad Targeting

Confidential matching enables secure ad targeting while protecting personal data using Trusted Execution Environments. [ more ]
Social Media Today
2 weeks ago
Data science

Google Implements Data Encryption in Ad Targeting

Confidential matching enhances ad targeting privacy by using TEEs to encrypt data and prevent unauthorized access. [ more ]
MarTech
2 weeks ago
Marketing

| MarTech

Meta's new data restrictions in Business Tools prioritize privacy, potentially complicating ad targeting and measurement for businesses. [ more ]
moread-targeting
Mediapost
10 months ago
Privacy professionals

X Corp. Defeats Claim That Ad-Targeting Slip-Up Violated Washington State Law

A federal judge has dismissed a lawsuit against X Corp. (formerly Twitter) claiming violation of Washington state law.
The judge ruled that the allegations in the complaint did not establish a violation of Washington's anti-pretexting law.
X Corp. argued that obtaining a user's phone number does not violate the state pretexting law. [ more ]
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