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#ad-targeting
fromDigiday
2 months ago
UK news

Retail media meets publishing: News UK, Future and Ocado tap clean room tech for smarter data targeting

fromDigiday
2 months ago
UK news

Retail media meets publishing: News UK, Future and Ocado tap clean room tech for smarter data targeting

Marketing tech
fromDigiday
3 months ago

How AI-backed neuro-contextual technology is improving ad targeting

Neuro-contextual ad targeting utilizes AI to deeply understand consumer behavior, surpassing traditional methods.
The shift to neuro-contextual targeting improves ad relevance by focusing on audience emotions and intentions.
more#ad-targeting
fromSocial Media Today
1 week ago

YouTube Sets Live-Stream Viewing Record with NFL Opening Night

and with Connected TV viewing (i.e. people watching YouTube content on their home TV sets) continuing to grow, it's legitimately a competitor for traditional TV channels in many respects. And with YouTube's more advanced ad targeting tools and options, that could make it an increasingly valuable consideration for your campaigns, enabling broad reach to sports fans, with hyper-targeted, even AI-facilitated targeting to maximize reach and resonance.
Marketing tech
Marketing tech
fromBenzinga
1 week ago

Elon Musk Unveils AI-Powered Ad Targeting On X: 'We Finally Have The Technology' - Meta Platforms (NASDAQ:META)

X uses AI matching (Grok) to deliver product-specific, highly targeted ads, improving relevance and aiming to connect wealthy users with timely offers.
Online marketing
fromSearch Engine Roundtable
1 week ago

Google Says AI Max Not Designed To Target SPN Inventory More

AI Max for Search is not designed to target Search Partner Network (SPN) inventory more aggressively than broad match; aggregated data does not show increased SPN targeting.
fromSearch Engine Roundtable
2 weeks ago

Google Ads Audience Exclusions For Shopping Campaigns

Freaking out over here because I was just able to add an audience exclusion to a Shopping campaign.
Online marketing
Online marketing
fromBusiness Matters
2 weeks ago

How London Businesses Can Maximize ROI with Targeted PPC Campaigns

PPC advertising maximizes ROI in competitive London markets by charging only for clicks and enabling precise targeting to efficiently convert local audiences.
Marketing tech
fromRetail Dive
2 weeks ago

Macy's partners with Amazon for retail ads ahead of holiday season

Macy's Media Network will pilot Amazon Retail Ads Service, letting advertisers buy and manage Macy's site ads through Amazon Ads tools while Macy's retains control.
Marketing tech
fromBusiness Insider
3 weeks ago

TikTok Shop is making advertisers give AI more control - whether they like it or not

TikTok requires TikTok Shop advertisers to use GMV Max AI tool starting September 1, shifting ad control from marketers to TikTok's algorithm.
Privacy professionals
fromExchangewire
2 months ago

Digest: Ocado & Publishers Team Up on Clean Room Data Targeting; Reddit & EU Step Up Age Checks in Online Safety Push

Ocado collaborates with UK publishers for privacy-compliant data targeting.
EU is implementing an age verification app to enhance online safety for children.
fromSocial Media Today
4 months ago

LinkedIn Launches Qualified Leads Optimization for Custom Ad Targeting

By utilizing the LinkedIn Conversions API, businesses can share high-quality lead data, enhancing their ad targeting based on individualized definitions of "qualified" leads.
Marketing tech
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